• STYLE /Dreamwave / Synthpop
  • RELEASE DATE /February 10, 2017
  • CATALOG /NRWR025
  • LABEL /NRW RECORDS
  • FORMAT /Digital

RSW rating ➔

¦ 9/10 ¦
Fanstastic EP

Our Few Words

ALEX, also known as Alex Davidson, is a DJ and composer hailing from Edinburgh, UK. His talent was recognized by the American label ‘NRW Records,’ an entity associated with the renowned ‘NewRetroWave’ YouTube channel—a platform every Synthwave artist aspires to be featured on. NRW Records has released two of ALEX’s EPs: ‘Blood Club’ in 2016 and the more recent ‘Youth,’ with ‘Emotions’ being independently released. In a musical landscape saturated with artists inspired by the sounds of the 1980s, particularly after the success of works like « Drive, » « Kung Fury, » and « Stranger Things, » ALEX stands out for his remarkable ability to evoke emotions through his music.

ALEX’s EPs incorporate elements reminiscent of dark synthesizers and basslines akin to those found in « Drive 4 » (as if Marty and Doc themselves had shared the secret), along with a contemporary and slightly lighter rhythmic touch. These elements are complemented by the magical and captivating vocals of Scottish singer Rachel MacAlpine. The result is a delightful sonic concoction that delivers high-quality electronic music infused with nostalgia, melancholy, and a sense of great adventure. ALEX’s EPs are the kind of music that invites listeners on a journey to distant, otherworldly realms. Since their release, they’ve been on constant repeat mode, with melodies that transport us to far-off places.

It’s worth noting that the cover art for these EPs was created by the talented ‘Mizucat’ (Jacqueline Ruther). Overall, ALEX and NRW Records deserve congratulations for this fantastic discovery, and fans eagerly anticipate more of his music in the future.

Gold quote

‘Youth’ is one of those synthwave releases that plays the nostalgia card perfectly, making you yearn for your own youth to return, without resorting to cliche.

– Howhavenotheardthis