Design, what is it?

Why Retro?

graphic design

Graphic design is the way of conceptualizing an object (illustration, work for business or press, publishing, music covers, movie posters, packaging, advertising, webdesign, signage and many others) for visual communication for/with new media, to serve marketing, to create advertising or to enrich art culture. It aims to create documents in order to inform a targeted audience about a venue, an artist or other events using a specific printing format or the digital world. A graphic designer is an interface between a client and the targeted audience. Our creation can be paper prints (poster, flyer, cover, magazine…) or digital (web-design, website, banner, social networking, entertainment, TV spot). Graphic Design history accompanies that of humanity through the prehistoric men drawings in the caves of Lascaux, legendary painters such as Leonardo da Vinci, Pablo Picasso and Vincent Van Gogh or nowadays graffiti street art in most cities like Rio, New York or Tokyo. Moreover, taking advantage of today’s technology, if talent is there the possibilities are endless for a dazzling result.

The retro iconography, which can be assimilated to words like Kitsch, Old school or Vintage, means a visual or musical style with a past trend from the 80s (or before) or a bygone cultural current. This term can be found in advertising, media, cinema, art or especially into the world of Synthwave music.

The World of Retro Design

Design has adopted many different styles throughout the ages but our website mainly focuses on Sci Fi culture from the 80s. Directly linked to the musical electronic Synthwave, many designers go back 35 years to get their inspiration from of old-school movie posters, music albums covers, decorations related to computer universe or video games, horror movies or TV series in sunny places but they use modern technology for a more successful and easy-on-the-eye final result. The absolute master remains Drew Struzan, a painter who started in the 70s, the designer of all Star Wars posters but also « E.T.″, « The Thing″, « Blade Runner″, « Back to the Future″, « Indiana Jones″, « The Goonies″, « Super 8″… He influenced many artists, including the talented Warren Fu, official illustrator of the robots Daft Punk but also Pharrell Williams, Snoop Dogg, the Strokes and″ more. There’s also the excellent Andreas Bennwik from « Laser Unicorns studio″, creator of the fantastic poster of Kung Fury by « David Sandberg″. Note that The Zonders, German collective founded by Wolfgang 3000 and Dieter Dunkel, took care of all colorful visual of Valerie collective, managed by the Synthwave musician College. The famous Canadian illustrator, James White from Signalnoise and the fantastic German 3D animator Florian Renner have a unique style. There are also Alessandro Strickner who made classic Retro Logos, Johnny Panic who created the best cover of Mitch Murder and many others. They apply their skills and talent to Synthwave universe and they are sought after by many Retrowave artist communities because they respect the following rules:

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How to recognize Retro Design genres

Retro-Futuristic

Priority
– dark dominant colors with black, purple, pink and blue
– primary logo with 3D thick stick typography
– chrome metallic texture with mountain reflections
– secondary logo with handwritten typography, lasing or neon colors
– mountain gradient fill or 3D wireframe in background
– dark and starry sky
Alternative
– chrome robot or humanoid in 3D wireframe
– futuristic sports car in full speed
– triangular
– spatialship
Influences
– TRON
– War Games

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Miami Touch

Priority
– clear dominant colors with blue sky, pink, orange and yellow
– primary logo with thick stick typography, solid color
– secondary logo with handwritten typography in flashy color
– sun with orange and yellow gradient, sometimes with horizontal cuts
– clear and sunny sky or sunset
– coconut trees along a road
Alternative
– 80s sports car in full speed
– pin-up in 80’s fashion
Influences
– Miami Vice
– The Beverly Hills Cop

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Horror Vision

Priority
– dark dominant colors with black, red and blue
– primary logo with handwritten typography or painting effect, aggressive color
– secondary logo with handwritten typography, aggressive color
– illustration in horror’s theme (monsters, zombies, skeletons…)
Alternative
– sexy woman, vampire or retro-futuristic style
– upside down cross, upside star or other symbol of the dark side
Influences
– Halloween
– Hellraiser
– Terminator
– Alien

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Enjoy the Retro Design